What exactly is a chatbot? A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.
Improved Customer Service: 83% of online shoppers need support during shopping. So your customers may require help trying to understand which product fit their needs/budgets anytime of the day. Some get lost due to navigation issues on your site. Some get mixed up. Sometimes there may be missing information about a product. In these situations, chatbots can provide assistance in real-time like a sale person in a real store. Chatbots can present it customers rich content with product pages, images, video, price and can even asked questions.
Proactive Customer Interaction: Companies apply a “passive customer interaction” which means they only responds to customers when they are connected and not initiate the communication. In 2018, no company has the manpower to initiate a communication with all their customers periodically, chatbots allow you to start a conversation with each customer regarding any issue, anytime of the day. This will make your clients feel your brand is one step ahead and improve your brand perception in the long run.
Increase Customer Engagement: It’s important to keep your customer engaged with your brand. Social media engagement has increase customer spending from 20% to 40%, chatbots can contribute by making the engagement more interactive- usually with a great sense of humor. They don’t bore the clients with unnecessary information and keep the client flowing by maintaining the conversation.
Monitoring Consumer Data and gaining insights: With feedback they collect through simple questions, you can make improvement on your services/products and can even optimize your websites by adjusting low converting pages. Companies can track the command and responses given by their users to the chatbot.
Better Lead Generation: A bot can ask the necessary and related questions, persuade other user and generate a lead for you.
Cost Saving: Implementing a full functional chatbot, is much cheaper and faster than creating a cross platform app or hiring employees for each task.
Keeping up with the trend: Being present on messaging platforms.